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Introduction

Researching the Market

The Product or Service

The Marketing Strategy

Management and Organisation

Financial Information

Completing the Business Plan

 

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Running an Online Business (Distance learning course)....

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E-Commerce and Your Company


Future Directions


Where You Are and Where You're Going


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Marketing and Management

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Franchise

 

Do you want to run your own business? One where you wouldn't have to promote your own brand, a business that's well known, a name that's recognised by the consumer? If you've answered yes, then a Franchise opportunity may be right up your street!


What is a Franchise?

A franchise offers an individual the opportunity to own a business, be it goods or services, under the trademark of an existing enterprise. There are several types of franchises but the most popular set up is the Business Format Franchise. The agreement is that the Franchisor (the business) gives consent and licence to the Franchisee (you) to trade under their brand and sell their products or services to the general public.


Owning a company that is already well-known will give your business a head start over creating and marketing your own brand, thus improving your chances of success. Examples of Franchises are McDonalds Restaurants, Merry Maids, Active Web Design and Seo, Pizza Hut Delivery, The Wedding Guide, but to name a few. A franchisor will give you help and support in running your business.


Is it suitable for me?

A franchise is suitable for anyone who wants to run their own business on a secure ground provided by the franchisor, or for anyone who is keen to work for themselves but hasn't got a clear cut idea of what type of business they'd like to own. If you decide to buy a franchise do bear in mind that you will have to stick to terms and conditions stipulated by the franchisor. So, make sure that you are fully aware of their terms, sales policies and marketing structure before you commit as you will be required to run things 'their way'. If you're not keen on being told how to run your business, or are keen on introducing new ideas and products to your business, then buying a franchise is not for you.


Do I need any skills?

In short, yes. Depending on what field decide to venture in, certain skills will be required to run the business successfully. In all cases sales and management skills are a pre-requisite of running any business.


What costs are involved?

Costs include a basic one-off upfront fee, a percentage of your profits, and a management fee, which is usually based on a percentage of your gross revenue. However, each franchisor stipulates their own costs so you may find that fees may vary depending on the industry and nature of the business. In short, buying a franchise is expensive and needs lots of research, contemplation and business acumen.


How will the franchise work?

As with any business, you will have to work hard to make your franchise work. All the franchisor will give you is the brand name and some training, after that it is up to you to sell the product or service and put in the hours required, which will often be long. Running your own business can be stressful, so think about how well you work/cope under pressure before moving forward with a franchise scheme.

Home Based Franchise

Because of the nature of this site we are going to focus on buying an Online Franchise that you can run from home. There are many home based franchises that you can buy and operate from the comfort of your home. They can be suitable for couples to run as a team, or for men or women to run independently - options include: Travel Business, Call Centre, Financial Management, Recruitment, Clothing Alterations Business, Domestic Cleaning, Children's Entertainment, Car Valet, Printing Company, Dog Walking, Website Consultancy and more. Buying an Internet Based franchise costs from as little as £90.00 and up to £20,000 and more. We will be adding more information on specific home based franchises in the near future. Meanwhile, if you are interested in finding out more you can do an online search using any of the major search engines. In all instances do request further information before making any legal commitment.

Where can I find out more?

When choosing a franchise ensure be sensible and cautious, make sure you thoroughly research the franchise before you commit. Your first port of call should be The British Franchise Association. Find out if the franchise you are interested in buying is a member of the BFA. This organisation started in 1977 and is the only voluntary self-governing body for franchising. All members are self elected for vetting and verification against the strict code of business practice.


The BFA have three membership levels:


1. Full Membership - Established franchisors with a proven trading and franchising record.

2. Associate Membership - Associate Members are franchisors working their way towards Full Membership

3. Provisional Listing - Companies new to franchising can join a Provisional List.

The aim of the BFA is to maintain good franchise practice by verifying franchisors who meet their specific standards. If the franchise that you are interested in is a member of the BFA you can rest assured that they have undergone required screening. You can find out more at The British Franchise Association


SUMMARY

 

Pros

You are buying a business that has been tried and tested

Franchisors promote their brand, which will benefit you

You have ongoing support and training from franchisor

Statistically, franchises are less likely to fail compared to new businesses.

Be your own boss

Work from home

Create your own working hours

Save money and time commuting

Cons

Buying a franchise can be expensive

You will have to share some of your revenue with the franchisor and pay a management fee

You may have to buy products from the franchisor
Restrictions from franchisor on how to run your business

Running your business on the franchisors terms and conditions

If you decide to sell your franchise business you can only sell to a buyer approved by the franchisor, which may prove a problem

Other franchisees may lower the brand name of the franchise

 

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